Despite its popularity and longevity, the desert festival Burning Man is feeling a bit shaky in the financial department. The CEO, in a bold move, shared a post on the festival’s website asking for some cash donations. For years, Burning Man tickets sold faster than a DJ can mix a drop, but the 2024 edition had other plans—tickets were still available a week before the event. This surprising twist has left the company in a financial pickle, looking to scrape together a cool $20 million before the yearly revenue cycle kicks off in January 2025.
Numbers Floating Like Dancers on the Floor!
In a blog post that’s less rave and more save, CEO Marian Goodell stated that the "revenue shortfall causing today’s cash crunch is primarily from 2024 Black Rock City higher-priced tickets not selling as planned.” Ouch! That’s like dropping the beat and no one dancing!
“It seems even the desert sand knows when to pull back on the big bucks!”
A Call to Fans: Make Some Noise for the Cash Register!
Addressing the core tenets of Burning Man and Black Rock City, Goodell went on to explain how the event is looking to dodge corporate sponsorship and merchandise revenue, the typical 23-30% that keeps this party rolling. In layman's terms, they’re in dire need of a fresh air infusion of funds before the 2025 bash.
- Goal: $20 Million: This means that a $5.7M shortfall, coupled with a $3M dip in receipts from main-sale tickets and vehicle passes, has basically caused our year-end charitable donation target to double—nearly $20 million!
- Call to Action: Fans are invited to donate $20 each month, or a one-time donation. Just like at a festival, every little bit helps!
- Inspiration of the Day: “When I say we are at a new moment as a global nonprofit, I invite you to embrace and advocate what we are: A global force for good!" Ready to savor the moment?